为了帮助众多雅思考生提高雅思考试成绩，重庆新航道学校教学教研组会定期发布相关教研作品，以供各位考生备考雅思，下面是重庆新航道雅思写作教研组唐佳优给大家带来的“雅思写作外刊集锦-媒体篇教研成果”，供大家参考学习。

　　Nowadays, a large amount of advertising is aimed at children. Some people think itis negative for children and should be banned. To what extent do you agree ordisagree?2019-12-7

　　解析

　　1.考情分析:本题为2019年12月7日雅思考试真题,并且往年多次题考到,属于媒体类话题,

　　2022年媒体话题考频为0次(截止至2022年12月26日中国大陆纸笔考试);

　　2.针对孩子的广告对孩子的积极及消极影响;

　　3.难点:(1)本题目中对广告类型进行了限定,及针对孩子的广告;(2)广告对孩子的积极影响观点较难想到。

　　原文节选好处：

　　What Are the Effects of Advertising on Kids?

　　Advertising can have both positive as well as negative effects on children based on the content,quality and the presentation ofthe advertisement.

　　1.Positivelmpacts

　　Some ofthe positive effects of advertising on children are:

　　.They can be a source of information. Certain advertisements, especially public service announcements present innovations and technological milestones that can offer a good learning opportunity to the child. Moreover, they also educate the child aboutnew products on the market.

　　.Healthy food choices advertised the right way can also prompt the child to opt for a more balanced diet.

　　.Certain advertisements - those for hygiene products, for example - can help inculcate good habits in the child.

　　.Advertisements may also have motivating content that can encourage children to choose a profession or chase a specific dream. They can help them develop a passion for the same and work towards it from a young age.

　　.Certain advertisements that carry content relevant to social change can help promote empathy and a sense of duty towards the community in children.

　　.Environmental protection advertisements also call the attention of children towards the problem and can encourage them to be a part ofthe solution.

　　Cautionary advertisements that reveal the consequences of alcohol and smoking can help children understand the risks associated, and urge them to stay clearofsuch products.

　　解析:本段从不同的针对孩子的广告类型讲解了非商业广告对孩子的积极影响。

　　观点:提供信息同时作为学习资源;有利于孩子健康饮食习惯，生活习惯养成;鼓励孩子

　　追求梦想;让孩子有责任心;培养孩子的环保意识;让孩子知道抽烟喝酒的后果等。

　　雅思写作扩充一collocations:

　　opt for

　　to make a choice or decision from a range of possibilities

　　eg: Healthy food choices advertised the right way can also prompt the child to opt for a more balanced diet.

　　inculcate somethingin/into someone

　　to fix an idea or belief firmlyin someone's mind, especiallybyrepeating it often

　　e.g: Certain advertisements - those for hygiene products, for example - can help inculcate good habits in the child.

　　原文节选坏处

　　Influence of Marketing Communications on Children

　　The marketing of unhealthy products, including unhealthy food as well as alcohol and tobacco is linked to various negative outcomes for youth. Research shows that food marketing increases children's immediate and future consumption, food brand preferences are influenced by product placements and advergames, and childhood obesityis related to viewing commercial television.

　　Youth exposure to alcohol advertising also delivers unhealthy consequences Alcohol advertising increases the likelihood that adolescents will start to use alcohol and increases consumption among adolescents who already drink alcohol.This is particularly concerning because early alcohol use increases the risk offuture alcohol dependence.

　　Although tobacco marketing has been banned from television for more than 40 years, youth exposure to television advertising for electronic cigarettes (e.cigarettes) doubled from 2011 to 2013. Contrary to the suggested positive aspects discussed by the manufacturers, research shows that e-cigarette use does not prevent and mayincrease conventional cigarette use among adolescents.

　　Harm may also be caused by the overwhelming exposure to all types of marketing, and the images within this marketing, that children and adolescents experience. For example, a review of research found a consistent relationship between advertising exposure, materialism, and parent-child conflict. Furthermore

　　a meta-analysis found that advertising and other media portrayals depicting the thin-ideal for women are related to a negative body image among women and girls Therefore there is concern not only for the negative effects associated with the marketing of unhealthy products (ie, food, alcohol, and tobacco) but also for the negative effects associated with the way marketing exposure in general may influence how vouth view material possessions and themselves.

　　解析:本段主要讲解了商业广告对孩子的消极影响。

　　观点:影响孩子的购买行为 influences their buying decisions; 造成不良的饮食习惯 causes eating disorders; 增减抽烟喝酒的可能行 provokes tobacco and alcoho consumption;导致享乐主义 develops materialistfeelings;导致焦虑provoke anxiety等话题语料扩充:如何减轻广告对孩子的不良影响

　　Mitigating Advertising Effects

　　Because of the concerns regarding the appropriateness and possibly harmfu consequences of advertising targeting youth, various initiatives have been taken to protect and empower them. On a policy level, advertising regulations have been implemented to restrict certain types ofadvertising targeted at children.

　　In response to the difficulties related to advertising policies, there have been calls to investin the development ofeducationalinterventions to empower children byincreasing their advertising knowledge.

　　However, there is research that shows parents can play a key role in increasing their children's comprehension of advertising and counteract potentially undesirable advertising effects by actively talking with their children about advertising.

　　解析:本段主要介绍了减轻广告对孩子不好影响的办法。

　　观点:本段从立法角度、教育角度及父母的角度分别介绍了保护孩子不收到广告影响的措施。

　　雅思写作运用:

　　1.Government can make significant differences by implementing regulations to restrict certain types ofadvertising targeted at children.

　　2. On top of that, schools should empower children by increasing their advertising knowledge.

　　3.Parents can also help if they actively talk with their children about advertising.

　　雅思写作扩充- collocations:

　　takeinitiatives / take theinitiative

　　if you take the initiative in a situation, you are the first person to act, and are therefore aple to control the situation

　　e.g: Because of the concerns regarding the appropriateness and possibly harmful consequences of advertising targeting youth, various initiatives have been taken to protect and empower them.

　　implementregulations

　　to enact policies

　　e.g: On a policylevel, advertisingregulations have been implemented to restrict certain types of advertising targeted at children.

　　教研老师介绍：唐佳优

　　新航道重庆学校雅思写作主讲，八年雅思写作教学经验;

　　教学特点:八年授课经验,写作单科出分率均在90%以上日常善于调动课堂氛围,使学生主动思考参与话题，真正让学生在考到目标分数之余能够在学习方法上有所改进，并且经常会根据学生的具体问题提供个性化解决方案并督促学生完成。