The serious business of being a social influencer

　　IT IS A sure sign that a hot trend has reached the mainstream when the tax authorities catch up.This week China promisec a tax-evasion crackdown on social-media influencerswhoare paid by brands to promote products online to armies of followers. One of the big starsViya,a3o-something fashionista known as the live-streaming queen,has already been fined $21om for not declaring her income.The size of that levy shows the sheer scale of the industry, which accounts for 12% of online sales in China. Outside Chinainfluencers are also likely to have an enduring role in e-commerce.For all firms with brands-and together those brands are worth over $7trn-itis time to realise that influencing is more than just a hobby.

　　Brands and marketing

　　The serious business of being a social influencer

　　网红带货你知多少?

　　0段:

　　It is a sure sign that a hot trend has reached the mainstream when the tax authorities catch up.This week China promised a tax- evasion crackdown on social-media influencerswho are paid by brands to promote products online to armies of followers.Oneof the big stars,Viya, a 30-something fashionista known as the live- streaming gueenhas already been fined $210m for not declaring her income. The size of that levy shows the sheer scale of the industrywhich accounts for 12% of online sales in ChinaOutside China, influencers are also likely to have anenduring role in e- commerce.For all firms with brands-and together those brands are worth over $7trn-it is time to realize that influencing is more than just a hobby.

　　网红的表达social-mediainfluencer 之后用一个定语从句来对网红进行解释说明，什么是网红呢?paid by brands to promote products online to armies offollowers

　　Promote推广，推销to publicize them and to try to get the public to buy them

　　与大作文的结合:promote这个词，对于广告类话题是个高频词，比如:advertising companies always thinkup new ways to promote products.另外，用定语从句对前面的名词作解释说明，也是作文经常使用的方法

　　Fine:词性转换，作动词，体现单词的灵活性，意思是罚款

　　与大作文的结合:政府类题目以及犯罪类题目会经常用到这个词，比如 people shouldbefinedforspeeding另外罚款也可以做名词 offenders will be liable to a heavy fine.

　　Accountfor占据百分比，这在小作文的饼图里是个高频的表达

　　Also:写作时要注意句子与句子的逻辑关系，这句话的前面内容都是在说国内网红带货的情况，甚至用薇娅举例来说明规模庞大，马上紧接这一句，是在说国外的情况，用了关联词also，说明国外数量也很巨大